McCall's, mid-late 30s!

Some more from my university's magazine archives! I must say, while I always check out Vogue and McCall's when I'm there, I usually prefer the style pages of McCall's - they used color printing much more often, and their illustrations were more straightforward (but still full of plenty of Fancy, as you can see!) than Vogue's sometimes too-artistic ones that made it difficult to make out the clothing.

Le sigh. Flipping through these pages is always sheer agony of longing.